Brabus, known for its high-performance luxury vehicles, uses various tracking technologies on its website to understand user behavior and optimize its online presence. This article outlines the cookies employed by Brabus and their respective functions, adhering to data privacy regulations.
Brabus Website Tracking: Google Analytics and HubSpot
Brabus utilizes Google Analytics and HubSpot to collect data on website usage. Google Analytics, implemented through cookies, gathers information such as time spent on the site, pages visited, and user demographics. This data helps Brabus analyze website traffic and improve user experience. Data collected includes location and device information, leveraging IP addresses for accurate tracking. This processing is conducted with user consent, in accordance with Article 6 para.1 lit. a) GDPR. Users retain the right to withdraw consent at any time, as outlined in Article 7 para. 3 GDPR. Data transfers to Google LLC in the USA are governed by EU standard contractual clauses, complying with Article 46 GDPR. For further information, refer to Brabus’ GDPR policy and Google’s privacy policy.
HubSpot, another tracking tool implemented on the Brabus website, employs cookies to assess website usage and measure the effectiveness of marketing campaigns. Data processing through HubSpot is also based on user consent, as per Article 6 para.1 lit. a) GDPR. Users have the right to withdraw consent at any time. More details can be found in the Brabus GDPR policy.
Brabus Car Website Cookies: A Detailed Breakdown
Brabus uses a range of cookies to collect different types of data, each serving a specific purpose. The following table provides a comprehensive overview of these cookies:
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | Tracks user information, including website usage and referral source. | 2 years | .brabus.com |
| _gid_ | Assigns a unique ID to each user for statistical analysis of website usage. | 24 hours | .brabus.com |
| ga | Monitors the current session status. | 2 years | .brabus.com |
| gac_gb | Tracks campaign performance when Google Analytics and Google Ads are linked. | 90 days | .brabus.com |
| _gat | Controls the rate of requests sent to Google Analytics. | 1 minute | .brabus.com |
| __hstc | Stores user ID, visit time, and number of website visits. | 6 months | .brabus.com |
| hubspotutk | Stores user ID for form submission recognition. | 6 months | .brabus.com |
| __hssc | Counts page views within a single session. | 30 minutes | .brabus.com |
| __hssrc | Contains information related to the ongoing session. | Session | .brabus.com |
Brabus Commitment to Data Privacy
Brabus’ use of cookies and tracking technologies underscores its commitment to understanding user behavior and enhancing the online experience for Brabus Car enthusiasts. The company adheres to data privacy regulations, ensuring transparency and user control over personal data. By understanding the function of these cookies, users can make informed decisions about their interaction with the Brabus website.
