The Excalibur, a unique and luxurious car, was assembled in Milwaukee, Wisconsin. Its distinctive design and powerful presence made it a favorite among celebrities like Steve McQueen, Phyllis Diller, and Adam West. This article delves into the history of the Excalibur Car, its rise to fame, and the challenges it faces today.
From Humble Beginnings to Hollywood Glamour
Production of the Excalibur began in West Allis, Wisconsin, in 1965. Initially uncertain of its success, the company started small, hand-building around 20 cars per year. Demand quickly soared, leading to a significant increase in production, reaching a peak of 350 cars annually. Alice Preston, a pioneering woman in the automotive industry, played a crucial role as a research and development designer and lead mechanic for the Excalibur racing team. She now owns Excalibur Automobile Corporation and Camelot Classic Cars.
The Excalibur’s price tag reflected its luxury status. In 1965, it sold for approximately $6,000, double the price of a Cadillac. This exclusivity further enhanced its appeal among affluent buyers and celebrities. Its unique design, often compared to classic European sports cars, turned heads wherever it went.
The Decline and the Fight for Survival
The Excalibur’s popularity began to wane in the 1980s, and the last model rolled off the production line in 1997. Despite the end of production, the legacy of the Excalibur lives on through enthusiasts like Alice Preston. She continues to service and restore these classic vehicles.
However, Preston and her company face significant challenges. Rising costs, particularly due to the pandemic, and a dwindling supplier base threaten the future of Excalibur Automobile Corporation. The scarcity of skilled craftsmen and the closure of specialized parts manufacturers make it increasingly difficult to maintain these unique cars.
Preston has launched a GoFundMe campaign to keep the company afloat and is actively seeking a suitable buyer who will preserve the Excalibur’s legacy. The intellectual property, trademarks, molds, and all rights associated with the Excalibur are currently for sale. The future of this Milwaukee-made automotive legend remains uncertain, but its unique design and historical significance continue to captivate car enthusiasts worldwide. Today, an Excalibur can range in price from $25,000 to over $75,000, reflecting its enduring appeal and collector value.
