IntelyCare, a leading healthcare staffing company, leverages a modern data stack built on Snowflake, Fivetran, and Hightouch to optimize nurse staffing, personalize user experiences, and drive significant cost savings. This data-driven approach has enabled IntelyCare to achieve remarkable results, including a 360% year-over-year growth and over $1 million in annual marketing savings.
Overcoming the Challenges of Healthcare Staffing with IntelyCare
Initially, IntelyCare faced significant challenges with its decentralized data infrastructure, relying on disparate MySQL databases. These issues hindered query performance, hampered data accessibility, and prevented the delivery of personalized user experiences. The company needed a robust solution to address these challenges and enable data-driven decision-making. Furthermore, ensuring data accuracy was paramount, especially during the COVID-19 pandemic, to prevent the spread of the virus among nurses and vulnerable patients. Matching nurses to facilities based on fluctuating demands and COVID-19 symptoms added another layer of complexity.
IntelyCare’s Solution: A Modern Data Stack for Optimized Staffing
IntelyCare implemented a modern data stack comprising Snowflake, Fivetran, and Hightouch to overcome these hurdles and transform its operations.
Snowflake: The Foundation for Scalable Analytics
Snowflake’s cloud-based data warehouse provided IntelyCare with a centralized platform to consolidate its data sources. This eliminated performance bottlenecks and empowered the analytics team to run complex queries without impacting application performance. The transition to Snowflake resulted in estimated annual cost savings of $520,000 and allowed engineers to focus on strategic initiatives rather than database maintenance. By leveraging dbt with Snowflake, IntelyCare established a searchable, well-documented analytics backend with strict naming conventions, ensuring data quality and accessibility for all users. This foundation enables real-time updates to pricing and shift availability, crucial for responding to dynamic market conditions.
Fivetran: Seamless Data Ingestion for Enhanced Insights
Fivetran’s fully managed connectors streamlined data ingestion from various sources, including Marketo, Pendo, and SurveyMonkey. This eliminated the need for complex custom pipelines, saving valuable engineering time and resources. Fivetran’s scalability ensures that IntelyCare can effortlessly incorporate new data sources as its needs evolve.
Hightouch: Activating Data for Personalized Experiences and Operational Efficiency
Hightouch empowers IntelyCare to activate its data within downstream business tools, enabling personalized user experiences and improved operational efficiency. By leveraging Hightouch Audiences, business teams can independently build and manage customer segments without requiring technical expertise. This self-service capability has led to a 700% increase in controlled experiments, driving significant improvements in user engagement and shift completion rates. Hightouch also facilitates real-time Slack notifications for faster intervention and automates data synchronization with Salesforce, eliminating manual CSV uploads.
IntelyCare’s Future: Continued Innovation in Healthcare Staffing
IntelyCare’s data-driven approach, powered by Snowflake, Fivetran, and Hightouch, has positioned the company for continued innovation in the healthcare staffing industry. With plans to develop new projects focused on mitigating clinical risk, optimizing shift-related marketing, and enhancing the nurse experience, IntelyCare is committed to leveraging data to improve healthcare outcomes and empower healthcare professionals. This modern data stack enables IntelyCare to unlock valuable insights, improve operational efficiency, and deliver personalized experiences, ultimately revolutionizing the healthcare staffing landscape.
